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Crown Entertainment | A Crown Sports Management Brand

SCOPE

1. Brand Creation
2. Creative Direction
3. Brand Style Guide
4. Sensory Branding Development
5. Print & Digital Design
6. Project Management

Date

July 2022

Crown Entertainment is a brand created by M.Tartak founder of Crown Sports Management. I was approached by Mr. Tartak to create a design a brand that felt premium, exclusive, extraordinary, sexy but professional.

What I wanted to capture most was creating a brandmark that could be developed and remembered.

I had creative freedom to experiment with sensory branding for events held by Crwon Entertainment. Such things like touch, smell, taste and visual.
Velvet
Satin
Oud
Cederwood
Single Malt Whisky
M.J Bale Suits
and a 1970s DB6 Aston

Incarnation of a brand, essense and experience, designed for a first class experience.

© 2025 by Creative Director Lily Grigor

I acknowledge the Traditional Owners of the land in which I work and extend this respect to all First Nations people, including past, present and emerging.

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